2 posts tagged “copywriting”

So a couple of days ago, I had one of my quarterlife crisis moments. I was really down and out about the future. I just didn't know if I wanted to be a reporter anymore. I don't think I can live and breathe news. I really wanted to be a broadcast reporter so that I could melt in my grandma's wish for me to be on television with something slightly academic, but now I think it's just not for me. I wanted something that was a little more creative and not something that could drive me insane because I got burnt out. So I decided to go into advertising. I'm thinking seriously about becoming a copywriter. You know, those people who write what is being said in commercials, pamphlets and brochures, and other other things you might find when it comes to products. I'm also going to learn more about creating websites and graphic design. Bottom line, I just need more creativity in my life. Sure, there are going to be shitty moments and what not, but I think I can live with it. I've been looking at some advert agencies such as Metropolitan Republic (South Africa), Taxi (Toronto), Nake (New York), and Crispin Porter and Bogusky (Miami), and I think I could live with working at a firm like one of these. I'm still going to keep journalism as my major, I'm just going to focus more on the PR and take marketing classes.

So I finished my PSA, and out of the 40+ commercials that were created mines was one of the highest rated. If you want to check it out, here it is.

Two crappy video programs and a few hours of frustration later, I completed it. And I got candy for being one of the highest rated. Yay me!

I feel tired, but good. This week (besides news stories that I need to try to fix and plan out) I get to work on a commercial for International Relations. We are supposed to make a one minute clip on a problem affecting the world, and then post it on YouTube. I chose to do something on the Darfur crisis. I think it's going to be cool. I would work on it more today but I didn't get much sleep and I'm tired as hell. As soon as I get it done, I'll post the link.

I think I'm the only one who is going to use narration but here's what it'll say (posted from Blackboard, and I'm finding that the font size will not change for me):

Narration (the bold is what is going to be the text overlay on the video)

As of April 2008, hundreds of thousands of people have died in the five-year conflict in Darfur.

Two and a half million displaced people live in camps within Darfur, and more than 200,000 people are living in refugee camps in neighboring Chad.

Isn't it time to make a change?

Black screen: start text sequence

And that change starts with one… one person, one idea, one step to action to make a difference, but it takes more than one heart to see it through. 

Begin photos again

Be one of the many hearts who are trying to put a stop to the violence in Darfur. Each person, each idea, and each step brings the world closer to seeing an end to this conflict.

Continue photos, website text overlay

Please go to www.darfurgenocide.org to learn more about the conflict and ways you can help the people of Darfur have a better tomorrow.

On Saturday I did a radio commercial for a theatre as an assignment for my radio broadcast, which was done in a total of 15 minutes in my room.

Garland Theatre Commercial